竞赛项目 Competition Entry

- “洋河·盖世长生酒”灵感来源于宿迁历史传奇人物“西楚霸王”项羽与虞姬。由于洋河功能性露酒为双瓶套装，我们选取“霸王之剑、虞姬之琴”的意象，融入瓶身设计，通过现代的设计语言、材料选取和色彩搭配，希望本作品融入文化但又不陷入“仿古”、“崇古”的桎梏中，而是通过对于传统文化的现代演绎来提升产品价值。
- 本设计希望通过富有新意的瓶身设计，传达“高端”、“现代”、“健康”的美好寓意，满足各类高端商务接待、家庭聚会等场景，强调仪式感与馈赠等实际需求。“洋河·盖世长生酒”为双瓶设计，一瓶为”霸王瓶“，以霸王之剑为设计原型；一瓶为”虞姬瓶“，以虞姬之琴为设计原型。

- “霸王瓶”外形为一把插入石头的短剑，剑柄为皮革材质，作为瓶盖使用，剑身为银色锤纹金属材质，中间穿插透明玻璃；底座”石头“使用波纹玻璃。

- “虞姬瓶”外形为一把古琴，琴头为皮革材质，作为瓶盖使用，瓶身为透明玻璃，表面采用竖向折纹来演绎琴弦，在加强光影效果的同时也增加了瓶身强度；底座为银色哑光金属材质。
- 酒盒设计没有采用常见的国酒包装形式，而是借鉴了高端腕表的包装方式，采用极简的外部设计，通过黑色钢琴烤漆面、深蓝色皮纹和金色五金件的搭配，营造高雅、低调的外形；打开顶板和前侧板后，双瓶映入眼帘，内部通过大面积的拼色皮革材质和金色五金件营造质感，与瓶身的光影效果相得益彰。

- 提袋设计以简洁、现代为设计原则，通过与整体色调相呼应，并加强提手处的材料厚度和宽度，提升提拉时的质感。

- The design of “Yanghe · Gai Shi Chang Sheng Liquor” is inspired by Suqian’s legendary figures Xiang Yu and Yu Ji. As a dual-bottle set of functional herbal liquor, the concept draws from the imagery of Xiang Yu’s sword and Yu Ji’s guqin, blending cultural symbolism with modern aesthetics, materials, and color to avoid overly traditional styles and instead offer a contemporary interpretation of heritage.

- The product conveys a sense of premium quality, modern style, and health, suitable for business receptions, gatherings, and gifting.

• The “Xiang Yu Bottle” is shaped like a sword in stone, with a leather hilt as the cap, a silver hammered metal blade with glass inlay, and a ripple glass base.
• The “Yu Ji Bottle” resembles a guqin, with a leather cap and transparent glass body featuring vertical pleats to mimic strings and enhance texture. The base is matte silver metal.

- The gift box takes cues from luxury watch packaging, using a black piano lacquer finish, dark blue leather textures, and gold hardware for an elegant look. Opening the box reveals the two bottles set against color-blocked leather and golden accents for a refined presentation.

- The carry bag is minimalist and modern, with matching colors and reinforced handles to enhance quality and comfort.